Monday, July 05, 2010

Social media the best avenue for NPO marketing, promotion

Social media the best avenue for NPO marketing, promotion: Today, marketing isn’t so much about the “big sell” as it is about the way in which you communicate with your audiences. Of course, big-budget ad campaigns for TV, radio, print, and, now, online will never go away entirely, but realistically, most nonprofit organizations do not have the budgets to invest in traditional advertising, let alone any other kind of costly marketing campaigns.

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