Wednesday, May 12, 2010

Philanthropy may help keep print journalism alive and well

Could newspapers and local broadcasters begin seeking philanthropic support from the civic foundations and private donors that are starting to bankroll news non-profits? It appears entirely likely. With for-profit media watching their news-gathering resources dwindle, some editors say they're open to the idea of seeking help from donors. ||
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On the Media: Jewish Journal of Greater Los Angeles adapts to changing media market

Niche journalism and an $800,000 donation make its future seem secure.

Few newspapers or magazines escaped 2009 without losses and the Jewish Journal of Greater Los Angeles suffered like many others.

Operators of the weekly news outlet trimmed staff. They cut salaries 20%. Still, they worried whether the Journal — chronicler of a variety of topics including Torah portions, sexual mores, Mideast politics and entertainment industry chatter — would make it to its 25th anniversary next year.

But by banking hard on two of the most robust growth trends in 21st century media — niche journalism and philanthropy — the Jewish Journal appears to have extended its life expectancy and expanded its coverage of Jewish life in Southern California.

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