"Attention philanthropy is a gift of notice. In a noisy world, deluged in advertising, overrun with PR flacks and crowded with the superficial, one of the biggest barriers to success for a small, good idea or noble enterprise can simply be getting noticed in the first place." ~ http://www.worldchanging.com
Worldchanging.com (WC) is a nonprofit media organization headquartered in Seattle, WA, that comprises a global network of independent journalists, designers and thinkers. WC covers the world’s most innovative solutions to the planet’s problems, and inspire readers around the world with stories of new tools, models and ideas for building a bright green future.